Flower Hotel is a large hospitality destination in Durrës that brings accommodation, restaurants, conference spaces, spa facilities, tennis courts and multiple pools into one resort experience. Its mix of brutalist minimalism and classic design creates distinct visual environments, but the range of services also requires clear, structured communication.

ZOE manages the hotel social media marketing by turning the full property into an ongoing content narrative. Professional photography and video highlight architecture, rooms, dining and wellness, while real-time lifestyle content captures how guests move through the resort. Seasonal campaigns and trend-aware formats keep the communication timely without losing the hotel’s refined identity. By organizing different facilities around the guest journey, the content helps audiences understand the breadth of the destination and positions Flower Hotel as a complete stay, event and leisure experience in Durrës.