Fentimans is internationally recognized for botanically brewed drinks and a heritage that gives the brand a distinctive place within the premium beverage category. The communication challenge was to respect this established identity while creating social media content that felt contemporary and relevant to a local audience.

ZOE developed beverage social media content that placed each product within refined lifestyle moments while keeping its botanical character central. Carefully directed photography, moodboards and short-form video highlighted ingredients, bottle details, serving rituals and the atmosphere associated with each drink. The feed balanced heritage cues with modern composition, creating a visual environment that felt premium without becoming distant. Through consistent art direction and product storytelling, the content allowed Fentimans to communicate craftsmanship, flavor and occasion in a way that is immediately recognizable and visually suited to social platforms.