Faces & Places is a boutique hotel in Tirana built around a distinctive cultural concept: each room draws inspiration from a different Albanian city. Designed primarily for international visitors, the property offers a stay that introduces guests to local identity before they begin exploring the capital.

ZOE created the boutique hotel social media direction around the perspective of a traveler discovering Tirana and Albania through the hotel. Visual storytelling connects room details, design references and the atmosphere of the property with lifestyle content from the surrounding city. This balance allows the feed to promote accommodation while also providing a sense of place and cultural curiosity. By presenting each room as part of a wider journey, the digital presence helps Faces & Places communicate its differentiating concept, appeal to experience-driven travelers and position the hotel as a memorable base for discovering Tirana.