Cohls is an Albanian clothing brand focused on hoodies, fitness wear and casual streetwear. Its previous communication relied heavily on traditional studio shoots, creating a distance between the products and the everyday environments in which its audience actually wears them.

ZOE reshaped the clothing brand social media marketing around a more relatable lifestyle identity. The creative direction moved shoots into real settings and everyday moments, allowing the garments to feel natural, wearable and connected to contemporary youth culture. A micro-influencer approach prioritized credible community voices over large-scale celebrity promotion, while reels, posters and event coverage expanded the range of content across the feed.

Together, these elements created a more dynamic digital presence that connects product, personality and community, helping Cohls communicate with audiences in a way that feels authentic rather than overly produced.