Class Sallameri entered the Albanian market as a new premium deli brand that needed awareness, recognition and a clear digital personality from day one. The challenge was to introduce unfamiliar products while building a visual identity that felt high quality, accessible and memorable.

ZOE developed the food brand social media marketing from the initial communication direction through ongoing content. The visual system uses product-focused photography, playful compositions, branded posters and engaging reels to make the range easier to discover and understand. Each format was designed to balance premium presentation with an approachable tone, helping the brand speak to everyday consumers without losing its quality positioning. By organizing the feed around consistent colors, product stories and launch messages, the communication created a recognizable presence and a stronger foundation for building familiarity with new audiences.