Juliette Armand is a globally distributed professional skincare brand with established international guidelines. For the Albanian market, the challenge was to preserve that global consistency while creating a digital presence that felt credible, relevant and connected to local audiences.

ZOE developed the professional skincare social media approach by combining official distributor assets with locally produced photography, video and lifestyle content. Corporate campaign visuals support product authority, while real moments make the communication more relatable and human. This balance protects the brand’s premium identity while helping followers understand products within a local context. A consistent feed structure, careful visual selection and clear communication strengthened the Albanian distributor’s presence within the wider network.
The quality of the page received international recognition, earning the Albanian account the title of best social media page among global distributors for three consecutive occasions.