Class Sallameri entered the market as a new premium deli brand and needed to build awareness from the ground up. The goal was to establish a recognizable online presence that could introduce the products while creating a connection with audiences.

Our work started with shaping the visual identity and defining how the brand should appear digitally. From branding direction to content production and engaging reels, we focused on presenting the products in a way that feels accessible, playful, and memorable. The communication was designed to introduce the brand to new audiences while building a strong and consistent visual language across social media.