SEO for Hotel Magnus in Vlorë, Albania, helped strengthen its presence across Google, Bing, and AI-driven search. Year-over-year results show substantial growth in search visibility, website visitors, and views of the hotel’s accommodation and service pages.

+255% — More Google Clicks
From 605 to 2,150 organic Google clicks.

+257% — Greater Search Visibility
From 6,420 to 22,900 Google Search impressions.
Google Search comparison: July–October 2026 vs. July–October 2025.

+271% — More Active Website Users
From 991 to 3,675 active users.
July 4–October 3, 2026 vs. the same period in 2025.

+380% — More Room & Suite Page Views
Increased views of the pages showcasing the hotel’s accommodation.
July 8–October 5, 2026 vs. the same period in 2025.

2,100 — AI Search Impressions
New visibility in Google’s generative AI features, compared with zero previously.
Last three months vs. the same period in 2025.

The Starting Point

In July 2025, Hotel Magnus had minimal visibility in third-party SEO tools. Semrush reported zero estimated organic traffic, just one ranking keyword, and no recorded backlinks or referring domains. This provided a baseline for developing the hotel’s search presence and improving the visibility of its accommodation, wellness, dining, and leisure offering.

Stronger Visibility in Google Search

Google Search impressions increased from 6,420 to 22,900 — a 257% increase. Organic clicks grew from 605 to 2,150 — up 255%. Average Google position improved from 5.2 to 3.1, a gain of 2.1 positions. Click-through rate remained at 9.4%, even as impressions reached more than 3.5 times their previous volume. Together, these results show that the hotel appeared more frequently in search and attracted substantially more clicks while maintaining its click-through rate.
Comparison: July–October 2026 vs. July–October 2025.

More Visitors Exploring the Website
The website recorded 9,303 page views, up from 2,830 — an increase of 229%.
Active users increased from 991 to 3,675, representing 271% growth. Recorded website events also rose from 8,828 to 29,328 — up 232%.
Comparison: July 4–October 3, 2026 vs. the same period in 2025.

Growth Across Key Hotel Pages
Traffic growth reached the pages presenting the hotel’s core services:
Rooms & Suites: +380% page views
More visits to the pages showcasing the hotel’s accommodation.

Wellness & SPA: +374% page views
Greater exposure for the hotel’s wellness offering.

Pool & Bar: +332% page views
More visits to the pages presenting its pool and bar facilities.

Restaurant: +315% page views
Increased visibility for the hotel’s dining experience.
The homepage also reached 4,700 views, an increase of 227%. These results show that visitors increasingly explored specific hotel services alongside the homepage.
Comparison: July 8–October 5, 2026 vs. the same period in 2025.

Organic Google Search Became the Leading Acquisition Channel
Google organic search brought 1,600 active users, a 226% increase, and generated 2,600 sessions, up 197%. It became the website’s leading acquisition channel by active users, ahead of Instagram with 1,100 users and direct traffic with 613 users. Organic search had become a substantial source of visitors discovering and exploring the hotel online.
Comparison: July 8–October 5, 2026 vs. the same period in 2025.

A New Presence in AI Search

Hotel Magnus gained 2,100 impressions in Google’s generative AI features, compared with zero in the previous reporting period.
Comparison: last three months vs. the same period in 2025.

ChatGPT also emerged as a new referral source, bringing 112 users and 120 sessions to the website.
Reporting period: July 8–October 5, 2026.

These results established visibility in AI-driven discovery and introduced an additional source of website traffic.

Growth Beyond Google

Bing Search clicks increased from 17 to 37 — up 118%, while impressions grew from 187 to 551 — an increase of 195%. The brand query “magnus hotel vlore” achieved an average Bing position of 1.28 during the reporting period.
Comparison: July 7–October 3, 2026 vs. the same period in 2025.

The Outcome

Hotel Magnus achieved substantial year-over-year growth in search visibility and website traffic. More visitors explored its accommodation and service pages, Google organic search became its leading acquisition channel, and the website gained a new presence in AI-driven search.